Branding Quiz – A Big Creative

Score yourself and your team honestly! 1 (Absolutely no) 2 (Probably no) 3 (Maybe) 4 (Probably, yes) 5 (Absolutely, yes)

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The Basics: Our company has a clear understanding of what a brand is, the difference between branding and marketing and we know what it takes to create a great brand experience.

Your Business. Your Services: We know clearly where we naturally, easily, and consistently excel. We avoid products and/or services for which we do not have differentiated core expertise or knowledge.

Target Audience & Competition: We understand the problem we solve for our target market everyday and are committed to help our target market solve that problem. We understand clearly where our competition is weak (and strong) in our market space, and the opportunities and threats that this creates for us.

Brand Positioning & Brand Promise: We understand the concept of brand positioning, our positioning is clearly articulated, and we actively and regularly review our positioning. Our brand promise is our “true north”. It acts as a guide light for us and it deeply resonates with our target market. We have a system in place to monitor how well we keep that promise.

Brand Personality: We understand our brand personality, brand archetype and story. We apply all of thse to our branding and marketing.

Core Brand Values: We understand our core band values and we do not waver from them. They form our DNA and our non-negotiables as a culture.

Marketing Strategy: We understand how branding and marketing are symbiotic, and we have developed a marketing strategy that maximizes this symbiotic relationship.

Design, Quality & Consistency: We understand the power of world-class design, and we get compliments regularly on our visual branding across all media and channels. We are committed to othe key competitive advantage of design, excellence. Our visual brand across all media — print, web and mobile — all form a powerful, consistent,and coherent picture of exactly who we are, and what sets our solution apart.

Social Media Branding: We understand how to leverage the power of our brand on social media, and we have a consistent brand footprint across all social media.

Brand Vision-casting: We spend enough time brainstorming, dreaming, and strategizing about what our brand can be and how it can delight people — and how we will make it happen.

If you are human, leave this field blank.